Since I'm feeling ranty, do you realize how many people back home in Malaysia rave about Krispy Kreme donuts?
I guess it's mostly because it's not readily available in Malaysia, so when you do get to eat one it's because you've travelled to some far away land to have it. Mostly in its birthland of the US of A, but anywhere else where there is a store will do too.
When you've finally had one of those nice and sugary, heart-stopping, yeasted doughy treats somewhere in the world, you're obliged to tell the folks back home that, "It's the most amazing thing ever!"
Your friends can only look upon you with envy because you tried something they haven't, and they can't just go running down to the shop around the corner to get one as well.
As much as you've grown up liking those deep-fried-caster-sugar-coated donuts from the kuih seller at the pasar malam (which picture of is used on the outside of the box of almost every brand of deep fryer sold), they just aren't Krispy Kremes!
Subsequently the next person in your circle of friends who is going anywhere outside the country will be looking for Krispy Kreme donuts as if it was the holy grail. Nevermind all the stuff you can go do, watch, eat, and listen to to try to learn about another culture. "As long as I've had a bite of Krispy Kreme, I've seen the world!"
And then the vicious cycle continues with the next person and the next, and the next...
It is beyond ironic that a DONUT is a symbol of affluence in my country. I have to say it's quite sad, and seems to hint at the underlying socio-economic problems that we have.
The day when Krispy Kreme finally arrives in Malaysia, it will actually be a really good thing for our country. Because once it's readily available, nobody's going to seek it out anymore.
Maybe that's the real reason why they haven't set up shops in Malaysia.
*addendum* case in point: the perfect example, need I say more?
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1 comment:
mmmmmmmm.. but the donuts aren't really thaaaaaaat good~ i won't be raving about kk anytime soon. =p
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